In 1952, the foundation of Choksi Heraeus was laid in India, for industrial use of Platinum and other precious metals. Since then the family owned Company has been in the forefront of innovation. Choksi Heraeus serves the needs of switchgear, Automotive and Telecom Industries with solutions and products of Electrical Contact Materials. The Company enjoys ready access to state-of-the-art R&D facility as well as sales support of Heraeus Companies world over.
A product oriented, two-sided open stall measuring 12m x 9m was built for Choksi Heraeus, Elecrama – Mumbai 2012. The products were largely at display complemented by huge frontlit and backlit posters. It was a fine arrangement of the displayed products, in glass boxes and diffuse lighting and various posters denoting their features and depicting company information. There were open sittings and a spacious headway for visitors.
The stall was an elegant colour sceheme of black, yellow and grey, with blue diffuse lighting which added eloquence to the look and feel of the stall. The reception desk was welcoming and two plasmas were placed for visual representation. Extensive branding was facilitated with backlit and frontlit logos placed throughout the stall alongwith the brochure stands. The hall pillar was erected in a way that towards the inside, product display can be made possible and on the other hand is the poster display. The backlit yellow patch was placed from one end of the stall till another, at the reception and on the hall pillar which added charm to the stall.
