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Sharda Exports

Sharda, IFF, Mumbai 2011

Sharda is well-known globally as a premier manufacturer & exporter of home fashion. ‘Studio Sharda’, their in-house design studio is widely considered to be one of the most creative design studios in the world. Their design library boasts of more than 25000 designs & hundreds of books & magazines that turn into global best sellers year after year. Celebrating 23 years of creativity and reliability, they are one of the global leaders in floor fashion business covering more than 80 countries with their product range.

Our team crafted a 6m x 10m product oriented stall that was two-way open at the India International Furniture Fair – Mumbai 2011. We focused majorly on leaving a mark by generating strong brand recall of the company’s products in every prospects mind. Since the furnishings were to be displayed, the stall was strategically designed to make it look absolutely elegant and attractive. Personalised vertical box displays were designed and executed suitably.

Different sized and structured shelves, for a varied range of product display were created. Lit rims were also provided for carpet and fabric displays. The stall was an out-and-out furnishings stall, with the perfect balance of lighting and a graceful décor complemented by the array of products at display; making it a sight worth watching.

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